Techniques of searching and approaching candidates on LinkedIn and other social media.

Duration:1 day

Start: 9:00 am

End: 4:00 pm

Module 1 - An introduction to digital talent sourcing.

 

• Labor markets- data and situational analysis.
• Both current and future trends in online recruitment.
• The most recent innovations in talent sourcing.
• Defining outbound recruitment strategies.
• Significance of social media in modern day recruitment.

Module 2 – Searching and targeting candidates on social media.

 

• Where to search for candidates online
• Maximizing the use of LinkedIn People Search.
• How to uncover hidden resources containing relevant candidates (ie. hidden talent pools).
• When is upgrading to a paid LinkedIn account worthwhile?
• How to work around or replace most LinkedIn paid services at no cost.
• What is a Boolean searchand why is it a part of successful recruiters’ daily routine?
• Defining Boolean operators, modifiers and search commands.
• X-Ray search and how to target and filter LinkedIn users through internet search-engines.
• Searching across various platforms, including LinkedIn, Facebook, Twitter, Instagram, Vkontakteand more.
• Searching on specialized platforms, like Dribbble, Behance, Bitbucket, Github, StackOverflow, About.me etc.
• Legally evading limitations, for example, LinkedIn Commercial Use Limit, limit for the number of candidates shown in results, displaying candidates outside of your network. etc.
• Using external tools for the daily needs of both recruiters and talent sources.
• Automating the candidate search process.

Module 3 - Successfully contacting candidates for hard-to-fill positionsFinding the contact information of any user under any circumstances.

 

• Determining the email address of almost any user around the world.
• Determining which forms of contacting candidates are the most effective.
• Measuring the effectivity of contacting candidates and improving the success rate.
• Creating messages that candidates won’t ignore.
• Facilitating recruiters’ and talent sources’ daily routines using a set of specific sourcing plugins.
• Approaching automation - how to send robotic customized LinkedIn invitations on autopilot and other forms of automation.

Module 4 - Personal branding for recruiters and talent sources.

 

• Analyzing the most important factors of LinkedIn and Facebook profiles when used for recruitment.
• Customizing your Facebook profile, so work doesn’t interfere with your private profile.
• Defining a recruiter’s main networking objectives.
• Effectively increasing the number of social media contacts (LinkedIn, Facebook ect.) without getting blocked.

Goals of the course.

 

• Utilizing the benefits of LinkedIn, Facebook, Twitter, Instagram and other social media platforms for recruitment demands and boosting business performance.
• Reducing recruitment costs using social media.
• Gaining a competitive advantage by improving search techniques and discovering previously hidden resources containing potential candidates.
• Enhancing the effectiveness and success rate of recruiting for hard-to-fill positions.
• Expanding the number of relevant candidates.
• Implementing changes for more progressive social media use.
• Automate parts of the recruitment process and improve team performance.